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Dior Mother's Day
Project type
In Store Activation
Location
Multi Locations
National campaign using handcrafted floral crowns. Each location featured a floral atelier where guests could create custom crowns using blooms inspired by the fragrance roses, jasmine, and peonies. The activation blended artistry and scent, inviting guests to embody the spirit of Miss Dior with personalized floral adornments and luxe fragrance moments in a romantic, sensorial setting.
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